How to Write a Better Channel Description for Targetable Ad Placements [Google AdSense] | LiewCF.com

How to Write a Better Channel Description for Targetable Ad Placements [Google AdSense] | LiewCF.com

How to Write a Better Channel Description for Targetable Ad Placements [Google AdSense]

Posted: 20 Jun 2010 09:05 PM PDT

Google AdSense targetable placements allow advertisers to selectively place their ads on your site. In order to get higher chance to be selected, you have to write a better channel description. Here are some tips directly from Google AdSense official blog.

"The AdSense Code: The Definitive Guide to Making Money with AdSense" (Joel Comm)

A good channel description should tell:

  1. the content of the channel.
  2. the specific section of your site (e.g. a forum section, blog section, etc.), if any.
  3. is the ads placed Above-The-Fold (ATF), users can see without need to scroll down the page?
  4. the visitors information (gender, interests, income level, etc)

Here is an example of good channel description:

This is a 300×250 ATF ad unit on the football section of a sports blog. My audience is 75% male, age 18-35, earning between $50,000-$80,000 per year.

Point 1-3 is easy and you should already know. For the visitors information, you probably need to conduct a site survey to collect the data because no website statistic can get you the private data.

Click here to learn how to make a custom channel into an ad placement.